Creating Mushroom Based Meat How One Passion Turned Vegan Dreams Into Reality 1

Transcript (Auto translated can have spelling mistakes)

Yeah. Yeah. Yeah. So, this is uh actually my company. This is called Fable. And I, you know, you see Fable on my shirt here. This is um the website that we have. It's at fablefood.co. And this shows our products are made from shitake mushrooms. And uh you know, we've got one of the world's best chefs there, H Blumenthal. You see Zack Efron there with me. We're on the Netflix program, Down to Earth. Uh you can see we're at retailers and restaurants all over the world. So we're we are based in Australia, but we sell in uh Australia, Singapore, United Kingdom, and also USA.

So we've got a lot of different things there in here. You can sort of go to a locator to find it, all the recipes. But you see where I'm putting my mouse there? That's what Fable looks like. It looks like meat. I have developed a mushroombased meat. So that's that's what my business is. And you know, my long my long passion with mushrooms has led to me creating you see it says Jim's secret Texas barbecue style. So like I said, I'm from Texas. The reason I wanted to create mushroombased meat was because I went vegan for a year and uh I wanted to make a product so that I could enjoy the the meaty delicious tastes of meat but not have to actually kill anything to do it. So that that's that's the background of my